Niigata

Niigata Prefecture, stretching along the Sea of Japan coast in the Chubu region, is famous for its high-quality rice, sake, scenic mountains, and snowy winters. Known as a top ski destination, it also offers beautiful coastlines, historic towns, and rich cultural traditions. From the snowy peaks of Yuzawa to the remote charm of Sado Island, Niigata invites travelers to explore its diverse landscapes year-round.

Top Attractions in Niigata

Sado Island

A remote island with stunning coastal scenery, gold mine heritage sites, and traditional performing arts like Noh and taiko drumming.

Echigo-Yuzawa

A popular hot spring and ski resort town, offering easy access from Tokyo via shinkansen.

Yahiko Shrine

An ancient Shinto shrine nestled at the foot of Mt. Yahiko, surrounded by forested hiking trails.

Northern Culture Museum

A preserved 19th-century estate showcasing the lifestyle of a wealthy farming family.

Teradomari Fish Market Street

A lively seafood market where visitors can taste fresh crabs, oysters, and grilled fish.

Local Cuisine You Must Try

Koshihikari Rice – Considered Japan’s best-tasting rice.
Niigata Sake – Premium sake brewed with pure snowmelt water.
Hegi Soba – Buckwheat noodles served in bite-sized portions on a wooden tray.
Noppe Stew – A hearty vegetable soup.
Seafood from the Sea of Japan – Especially buri (yellowtail) and snow crab.