Located in Kyushu, Oita Prefecture is famous for its abundance of hot springs, stunning natural landscapes, and rich cultural heritage. Often referred to as Japan’s “Onsen Prefecture,” Oita attracts visitors looking to relax in thermal waters while enjoying beautiful scenery and delicious local cuisine.
Hot Springs and Relaxation
Oita is home to Beppu, one of Japan’s most renowned onsen towns, featuring thousands of hot spring sources. Visitors can experience various types of baths, including sand baths, mud baths, and steam baths. The Hells of Beppu (Jigoku Meguri) is a popular attraction where visitors can view uniquely colored hot springs, such as the striking blue Umi Jigoku (Sea Hell) and the boiling red Chinoike Jigoku (Blood Pond Hell).
Another famous onsen town is Yufuin, known for its scenic countryside, boutique shops, and peaceful atmosphere. The area offers stunning views of Mount Yufu and provides a more tranquil onsen experience compared to Beppu.

Natural Attractions
Oita boasts a variety of breathtaking landscapes. The Kuju Mountains, part of Aso-Kuju National Park, are perfect for hiking, offering panoramic views, seasonal flowers, and open grasslands.
For those who love coastal scenery, Usa and Kunisaki Peninsula offer picturesque landscapes and historical sites, including Usa Jingu Shrine, an important cultural site dedicated to the deity Hachiman.

Historical and Cultural Highlights
Oita has a deep historical and religious heritage. Usa Jingu Shrine, dating back to the 8th century, is one of the most significant Shinto shrines in Japan. The Kunisaki Peninsula is also home to numerous ancient Buddhist temples, including Fukiji Temple, one of Japan’s oldest wooden structures.
Local Cuisine
Oita’s food culture is rich and diverse. The most famous dish is toriten (tempura-style fried chicken), which is a local favorite often served with citrusy ponzu sauce.
Another must-try specialty is Bungo beef, a high-quality wagyu beef known for its tenderness and rich flavor.
For seafood lovers, Sekiaji and Sekisaba—premium horse mackerel and mackerel—are delicacies from the waters near Saganoseki, prized for their freshness and taste.
Festivals and Events
Oita hosts various cultural events throughout the year. The Beppu Hatto Onsen Festival celebrates the region’s onsen culture with free access to numerous hot springs and lively parades. The Yufuin Film Festival attracts cinema lovers to enjoy independent films in a scenic setting.
Why Visit Oita?
Oita Prefecture is the perfect destination for those looking to experience Japan’s renowned onsen culture, explore stunning natural landscapes, and savor delicious local cuisine. Whether soaking in Beppu’s famous hot springs, hiking the Kuju Mountains, or tasting fresh seafood, Oita offers a truly relaxing and memorable journey.

